How to Promote Your Travel Blog: 5 Great Ideas
So, you have a wonderful travel blog right in your hand, something that changes your life and is excellent. And you want people to go through that. Your travel blog is deep, funny and full of valuable information. But how to promote it? How do you get the audience for your blog?
Well, everything is on the network. You'll have to network because if people don't know you completely, they won't find you by accident. Promoting a travel blog can be problematic, especially for unprepared writers.
However, there are a number of effective ideas you can use to get successful results. Here, we'll discuss five great ideas for promoting travel blogs. Take advantage of these professional insights and go ahead with everything you want to know about travel blogging!
1. Have fun, but don't lose your identity
Be you! Let people think you're already an established blogger by immediately presenting yourself as a travel expert and professional. But remember, you can only do this if you have a lot of experience in adventure, travel, off-the-beaten-path destinations and travel tips. If so, try to stick with that niche.
Don't write about anything you're not sure about or something you don't know. Focus on what you have experience with, and people looking for valuable travel information will eventually find you.
To summarize, even if you don't have a lot of travel or blogging experience, you still need to present yourself as a travel and blogging expert. Perhaps you have a feel for different languages or sports in the world, or you are an expert on destinations.
Writing about what you know and have an idea will keep people coming back to your travel blog. In a way, you will become the authority on this particular subject.
2. Turn your travel blog post into engaging videos
Most people on travel and travel blogs are hesitant to get their hands on travel videos. That's because they find it intimidating and even challenging to remember to take pictures while enjoying a ride.
But the time has come when bloggers need to change their mindset. It's 2022, and videos have already taken up more than 82% of online traffic. So if you don't want to be left behind, you're better off dipping your toes and just about anything else to make travel videos.
The good news is that you don't need great video creation skills or a video professional to make high quality videos. Just get an editor and start making videos that will work for you. One of the best things is that if you happen to miss a clip or cut clips you can use the video trimmer for that will help you and hold on to the attention and interest of the viewers.
3. Build a complete library of images
Travel blogging has a particular advantage over all other industries when it comes to promotion, and it's incredibly visual. Radiant streets, attractive local food and deep natural colors - the travel images are breathtaking.
But are you getting the most out of your travel photos? Chances are, you're not. Most travel bloggers promote their blogs using a set rotation of just a few images from their trip. Also, they only keep some graphics that they may have created originally.
As a travel blogger, you can take varied approaches and create a complete library of images that you click on a trip. Try to create the perfect structure in advance. This will make it easier to add new images when you get back from your trip.
Create folders for different trips and label them by city or country name or time of visit. Export all images to the corresponding folders. You can even create a Best Of folder to separate the best portraits, panoramas and candids to be reused later.
What is the next? With so many images, it will be very easy to create a totally diverse social media post schedule without bothering your followers with the same content over and over again.
There are endless opportunities, all thanks to the image library you've just created.
4. Find your niche
Finding your niche is essential considering there are millions of travel blogs out there. Solo travelers, backpackers and traveling couples need to have something that makes you and your travel blog unique.
Find your passion. Are you funny when writing travel? Are you a direct and to the point type of individual? Do you like controversies? It always works to write about your accomplishments, struggles, and insecurities. If you like extreme adventures, write about it.
Be the common individual that people can easily relate to. If your niche is showing people that if you can do it, almost anyone can. By finding the right niche as a travel adventure writer, you can stand out from the crowd.
5. Extend the reach of your travel blog with hashtags and mentions
So now that you've nailed the travel blog post plan and turned it into a compelling video, it's time for you to make the most of the two most common attributes. from all different social media platforms - hashtags and mentions.
It will be easier to get on the radar of cities, attractions, and hotels you've visited and talked about with mentions. Mention them positively and they will definitely share and like your post, which will automatically increase your reach.
Hashtags are yet another effective way to get in front of people who are not following your blog but have a keen interest in what you want to say.
The Bottom Line
So now you can start promoting your travel blog without panicking and without any pressure. Just implement the above steps and the whole procedure will be easy for you.